How to Create a Gold or Silver Jewellery Collection Without Spending a Fortune

💡 How to Create a Gold or Silver Jewellery Collection Without Spending a Fortune

If you’re just starting out and want to sell jewellery online without spending a fortune upfront, here’s a tip most people overlook:

Create your collection in brass (or bronze).
Brass is much cheaper than sterling silver or gold, but the casting & refining process is almost identical. The main difference is the metal’s hardness—but overall, you can refine and finish it in the same way.

Once your pieces are cast in brass, you can photograph them and adjust the tone slightly to match the final metal. For example, the piece shown here is brass - edited on iPhone with these settings (the warmer the photo, the more golden the tone will appear):

• Tint: 72

• Vibrance: -48

• Warmth: -100

Adjusting these settings on the photo will give the piece a silver toned look, perfect for showcasing your design and helping customers visualise how it’ll look in their chosen metal. Just make sure to include a note that the image is for reference only, as the final piece may vary slightly.

From there, list the piece on your website as 'made to order'. This way, customers pay upfront, you only produce what’s sold, and you avoid issues like incorrect sizing or dead stock (unsold pieces sitting around).

It’s one of the smartest ways to start selling without going broke on materials—and no one’s talking about it.

Alternatively, if you’ve got the funds and don’t mind sitting on stock until it sells—go for it! But this method is a fun, low-risk way to experiment with designs if you’re unsure how they’ll look in certain metals.

Cass x